In late 2018, Nestlé India broke new ground by roping in Bollywood’s favorite “cool girl,” Disha Patani, to be the face of their refreshed Nescafe Cold Coffee range. Marking the brand’s first major celebrity collaboration for its ready-to-drink line, the campaign, titled “Chill Karo, Phir Start Karo,” was designed to resonate with the high-energy, digitally-driven pulse of Gen Z.
The visual direction captures a moment of pure, urban effortless style. Set against a vibrant blue backdrop that mirrors the crisp coolness of the product, Disha is seen in a quintessential edgy-meets-feminine look. She wears a soft millennial pink crop top paired with distressed denim cut-offs and a black leather biker jacket, perfectly anchoring the “Iced Latte” aesthetic.
The campaign’s creative execution emphasized hitting the pause button on social media stress to “reboot” with a chill buddy. This high-octane feature was not just a commercial but a lifestyle statement, showcasing Disha as the ultimate youth icon for a generation that values both hustle and the perfect “chill scene”.
Credits
- Talent: Disha Patani | Represented by TOABH
- Campaign: Nescafe Cold Coffee (“Chill Karo, Phir Start Karo”)
- Release Date: September 2018
- Styling: Aastha Sharma
- Hair: Amit Thakur
- Makeup: Sonam Chandna Vaswani