by Toaney | Sep 28, 2011 | LEGACY
The Year Expansion Stopped Being a Possibility and Became a Decision By 2011, TOABH was no longer proving it could survive. It was deciding how far it intended to go. The early fragility was gone. The phone no longer rang with uncertainty. Clients were returning....
by Toaney | Apr 1, 2009 | LEGACY
If 2008 was architecture,2009 was endurance. The industry did not slow down to accommodate a young agency finding its rhythm. Advertising moved at its usual velocity. Fashion calendars tightened. Production schedules compressed. Clients wanted faster turnarounds....
by Toaney | Apr 29, 2008 | LEGACY
In 2008, the Indian fashion and advertising landscape was alive but unstructured. Castings happened through calls and favors. Contracts were often afterthoughts. Talent was discovered quickly and forgotten just as fast. It was an industry driven by relationships,...
