In October 2017, PUMA India launched a high-intensity campaign featuring their ambassador, Disha Patani, to unveil the Velvet Rope collection. Under the global “DO YOU” umbrella, the campaign was designed to inspire women to find their own “brave” and own their story.
Captured in a raw, industrial setting, Disha showcases her background as a dancer and gymnast, wearing the collection’s signature black and copper-gold performance gear. The visual emphasizes strength and unapologetic confidence, cementing Disha’s position as a premier fitness icon.
Credits
- Talent: Disha Patani | Represented by TOABH
- Photographer: Colston Julian
- Styling: Prasad Karkera
- Makeup: Flavia Giuliodori
- Agency: DDB Mudra
- Campaign Release: October 2017