At TOABH, we take immense pride in watching our talents transform into industry icons. Today, we’re throwing it back to a landmark collaboration in the beauty world: the Garnier Color Naturals “#GoColor” campaign, featuring the incomparable Disha Patani.
The Campaign: “Meet the New Me”
Launched in early 2017 and continuing through 2018, the “Meet the New Me” phase captured Disha in a moment of fearless transformation. From the high-fashion frames to the luscious waves of “Wine Burgundy,” this shoot wasn’t just about a change in hair color—it was about a change in attitude.
The campaign took the digital and print world by storm, showcasing Disha’s versatility and her innate ability to bring a brand’s vision to life with effortless charm.
The Dream Team Behind the Look
A campaign of this scale requires a masterclass in collaboration. We are thrilled to credit the incredible creative team that made this vision a reality:
- Talent: Disha Patani (@dishapatani) | Represented by TOABH
- Photographer: Prasad Naik (@prasadnaikstudio)
- Stylist: Aastha Sharma (@aasthasharma)
- Hair Stylist: Amit Thakur (@amitthakur_hair)
- Makeup Artist: Sonam Chandna Vaswani (@sonamvanees)
- Agency: Publicis Capital
- Campaign Release: January 2017